Meta & Google Ads
Full-funnel campaigns with clean structure, smart budget allocation and daily optimisation. No zombie ad sets. No wasted spend.
Turn your ad spend into more revenue.
ROI-driven growth for D2C brands.
We don’t just run ads. We find what’s holding your growth back — from acquisition and funnels to conversion and customer value — then fix it.
5
Brands at a time
Limited client capacity for focused attention.
30
Day growth sprint
A structured initial period to test and improve.
100%
Account transparency
Clients retain access to their ad accounts and data.
1:1
Growth partnership
Direct communication and brand-specific strategies.
Problem?
Many D2C brands come to us with one or more of these.
Poor ROAS
No Scalability
Not Reaching Breakeven
Lack of Accountability by Agencies
Creative Fatigue
If this sounds like you —
You’re home now →Performance marketing, done as a growth system.
We don’t sell channels. We build systems that make every rupee of ad spend work harder — from the first click to the fifth repeat purchase.
Ad account audit & optimisation
Deep-dive audits of your Meta and Google accounts. We find the three biggest leaks in your current spend, rebuild the campaign structure, and cut waste before scaling.
Conversion tracking
Server-side events, deduplication, cash-verified revenue. One source of truth so Ads Manager finally reconciles with your Shopify.
Ad testing framework
You bring the creative — UGC, product shots, whatever’s working for you. We bring the testing framework: a clear hypothesis per ad, enough spend to produce a real signal, and a clean read on what to scale.
Retention & LTV loops
Email, WhatsApp, on-site personalisation, repeat-purchase flows. Because paying to acquire the same customer twice is the most expensive mistake in D2C.
Growth strategy & reporting
Monthly cash-verified reports tied to the numbers that pay you — CAC, ROAS, LTV, contribution margin. Not impressions. Not reach.
Every stage of the funnel has a job.
We don’t just run campaigns at the top. We build the full funnel — from cold traffic all the way to repeat customer — and hold every stage to a metric.
TOFUGet attention
Broad-reach prospecting. Interest audiences, lookalikes, cold traffic. The stage that fills the pipeline — where most agencies stop.
METRIC WE OPTIMISE Impressions & reach
MOFUBuild intent
Warm audiences see social proof, product proof and use cases. Retargeting flows that turn a scroll into a serious consideration.
METRIC WE OPTIMISE CTR & engagement
BOFUConvert
Purchase-intent audiences. Product-page precision, offer clarity, checkout friction removed. The stage where funnel decisions become revenue.
METRIC WE OPTIMISE Conversion rate & ROAS
RETENTIONGrow customer value
Email, WhatsApp, on-site personalisation. Because paying to acquire the same customer twice is the most expensive mistake in D2C.
METRIC WE OPTIMISE LTV & repeat purchase
Not another dashboard agency.
The same ₹10L in ad spend can produce ₹15L or ₹40L in revenue. What changes isn’t the budget — it’s who’s deciding where every rupee goes.
Typical agency
- Runs campaigns. Reports metrics.
- Focuses on impressions, CTR, CPC
- Answer to every problem: increase the budget
- Junior media buyer inside your account
- Roster of dozens — you’re one of many
Mscaler
- Builds growth systems. Reports revenue.
- Focuses on CAC, LTV, ROAS — what pays you
- Fixes the bottleneck before it touches the budget
- Senior operator inside your account — every day
- Only 5 brands — so we can actually go deep
Book Your Growth Call
30 minutes · live on your account · no pitch
How we scale brands
Our systematic approach to breaking growth plateaus.
01
Book the growth call
30-minute call. Live on your account. We show you the three biggest opportunities in your current setup.
02
Get the growth plan
You leave with three concrete fixes and an honest verdict — whether you need us, an in-house hire, or just tweaks.
03
Execute & scale
Hire us to run it, or take the plan and run it yourself. Both are fine. If it’s not a fit, we’ll say so first.
Questions founders ask on the first call.
Do you only run ads?
No. We work across acquisition, funnel, conversion and retention — whichever stage is holding back your growth. We find the bottleneck first, then decide the fix.
Do you guarantee ROAS?
No. We focus on improving the factors that drive profitable growth — CAC, AOV, LTV, CVR, ROAS. Anyone who guarantees a specific ROAS number is either lying or hasn’t seen enough accounts to know better.
Already running ads — is it worth talking?
Perfect. We start with what’s already happening — your account, your data, your creatives — and find the biggest opportunities. The call takes 30 minutes. You get three fixes to try whether we work together or not.
Why only 5 brands?
Because deep involvement doesn’t scale across dozens of accounts. When the fifth seat is filled, we say we’re full and give an honest timeline.
What kind of brands do you work with?
D2C. Mostly skincare, apparel, wellness, F&B, and home. Sweet spot: brands doing ₹3L–₹30L/month in ad spend, or planning to reach that within a quarter.
What happens after the first call?
Nothing, unless you want it to. You get the three fixes. If you want us to run it, we’ll send a proposal — but only if we think we can genuinely move the number.
Ready to turn your ad spend into profitable growth?
Let’s find what’s holding your store back, fix the gaps, and build a growth system around your brand.
Book Your Growth Call